Ohio 3rd: Mitakides' First Ad

Here's Jane Mitakides' first ad.

I think it's a terrific ad. It does a few important things at this stage in the primary:

1. It teaches people her name. I think her name recognition is pretty good anyway, because she ran in 04, but I hear people pronounce it wrong a lot. (watch the ad to learn the pronunciation)

2. She looks serious, and if I can use the word this way, "congressional" in the way that presidential candidates are said to look "presidential." She plays the part well.

3. Great voice. She sounds convincing and strong.

4. She even manages a shot at Turner when she says, "end the days of no-bid contracts." Unfortunately, I'm not sure enough people will quite get it. The eventual nominee needs to hang that story around Turner's neck over and over, and it's never too early to start. It's also never too early to start tying George Bush's name to Mike Turner. After a while, it should be automatic: When people hear Mike Turner, they should think "George Bush."